FAQ Page

Frequently Asked Questions: Preferred Partner Program

What is the Admin Awards Preferred Partner Program?

The Preferred Partner Program connects exceptional B2B service providers with Administrative Professionals and the Executives they support through the Preferred Partner Directory. Accessible from the main navigation of Adminawards.com, this is a directory of trusted vendors personally recommended by Admins, used by our team, or thoroughly vetted for quality, service and relevance.

What are the benefits of being a Preferred Partner?

As a Preferred Partner, your brand gains year-round visibility and credibility through prominent placement on adminawards.com and exposure in our newsletters and virtual events. You’ll also connect with other high-performing B2B providers in quarterly networking sessions that serve as an extension of your sales team. Plus, you have permission to use the Admin Awards Preferred Partner icon in all your marketing, showcasing your trusted status

What does it cost to participate in the Preferred Partner Program?

The current annual fee depends on your program level:

One MSA: $2,500
Two MSA's: $3,750
National or 3+ MSA's: $7,250

What geographical areas does the Preferred Partner Directory cover?

We serve Administrative Professionals across the U.S., and our directory is accessible nationally. We’re currently focused on building out our national resource offering, as well as vendors that service the following areas:

Boston
Chicago
Dallas Fort Worth
Houston
Silicon Valley & San Francisco Bay Area
Washington D.C.

We'll be onboarding new regions in the coming months.

Your level of participation depends on the scope of your services:

Local Partners serve a single metro area
Regional Partners cover two or more metro areas
National Partners serve clients across the U.S.

If you select more than two metro areas, flat national pricing applies for broader visibility and greater value. If your service area is more limited, you may choose only the regions you support, and your profile will appear accordingly in directory search filters.

Once you apply, we’ll follow up to confirm the best fit for your business - local, regional, or national based on your category, reach, and goals.

What’s the difference between a local, multi market, or national Preferred Partner listings?

It comes down to the scope of your services:

Local Preferred Partner Listings serve a specific metro area. We are currently focused on building out the Preferred Partner Directory with national resources, as well as resources that have the ability to service customers in the following areas:

Boston
Chicago
Dallas Fort Worth
Houston
Silicon Valley & San Francisco Bay Area
Washington D.C.

Multiple Market Preferred Partner Listings operate in a broader area, two or more of the metro areas listed above.

If you choose more than two areas, our flat national pricing automatically applies, giving you broader exposure and greater value. If your business can only support certain geographies, you’re welcome to select the specific markets that make sense and we’ll ensure your profile only appears in those Directory search filters.
National Preferred Partner Listings serve clients across the entire United States and are not limited geographically.

Once you apply, we'll circle back to determine what level of participation makes the most sense for you based on your category, goals and budget.

How does my company become a Preferred Partner?

Preferred Partners are typically invited by Administrative Professionals who have personally used and trusted your services. If you haven’t been referred, you can apply directly. Every partner is reviewed to ensure alignment with our high standards and mission of supporting the Administrative Profession.

How does the Preferred Partner Program differ from sponsoring the Admin Awards?

Sponsorships promote your brand directly at events and through various marketing programs, while the Preferred Partner Program markets the directory itself as the trusted resource for decision-makers year-round. Sponsorships highlight your brand through tailored event programs; the Preferred Partner Program positions you as a trusted solution within the curated directory that decision-makers turn to first.

Can I be both a Preferred Partner and an Admin Awards Sponsor?

Yes! By combining both opportunities you create a powerful way to connect with the Administrative Professional community. Sponsorship brings additional visibility at our recognition events, while the Preferred Partner Program keeps you top-of-mind all year long. For sponsorship info contact Eric Trautmann at eric.trautmann@adminawards.com.

What is the application process like?

If you’ve been recommended by an Admin, you'll be asked to complete the short Preferred Partner Application so we can review your company’s information. If approved, you’ll be invited to join our Preferred Partner Resource for an annual fee, depending on which program you choose (local, regional, or national). If you’re applying independently, fill out the application and include the name of an Administrative Professional you’ve worked with to help us expedite our evaluation. We’ll review your information and follow up with our decision within 48-72 hours.

What is the Giveaway Promotion I receive as part of my participation, and what kind of giveaway should I do?

Each Preferred Partner is welcome to do one giveaway a year, which not only introduces buyers to your solutions but also enables you to collect leads for your own marketing use and future follow-up. Your giveaway will be promoted in the region(s) selected or to our national database of Admins - whichever you choose during onboarding. We recommend a giveaway valued at over $500 something that will get Administrative Professionals excited and is personally useful to them. This could be a premium gift card (Amazon, luxury retail, or a wellness experience) or a high-value product or service credit related to your offering. The key is to offer something Admins want to win and can use themselves, ensuring they’re more likely to enter and share their contact information.

Will there be opportunities for added exposure through the Preferred Partner Program in the future?

We are exploring add-on options for the future, but for now we’re focused on building the directory with the right partners. We’ll be sure to communicate additional exposure opportunities as they’re revealed—like featuring Preferred Partners in our email blasts and other promotional avenues.

How many providers are listed in each category?

We keep the Preferred Partner Resource intentionally selective to preserve the value of being listed. Most categories have a small number of trusted providers, ensuring you stand out and that buyers can confidently find the best solutions without sifting through an overwhelming list. Our goal is to balance healthy competition with exclusivity, so Administrative Professionals and Executives see these partners as the first and best choice.

The category limits and ranges listed below are based on current community demand and best practices to ensure a balanced, high-value resource for Administrative Professionals. While we strive to maintain consistency, we reserve the right to adjust category limits as needed to support the integrity, usefulness, and long-term sustainability of the program.

Category	Vendors per Category Range
AI Tools	No limit
Audio Visual Production Services	2-3
Background Screening	2-3
Bartending Services	2-3
Boardroom Management Software	3-5
Caterers	5-6
Cleaning and Facility Services	2-3
Coffee & Breakroom Service Providers	2-3
Commercial Real Estate Brokers	2-3
Compensation Consulting	2-3
Corporate Gifting	2-3 Per Product Category
Corporate Housing	2-3
Corporate Travel Services	2-3
Employee Rewards and Incentive Platforms	4-6
Event Management	3-5
Event Rentals	2-3
Event Venues	8-12
Executive concierge medicine	4-6
Executive Retreats	2-3 Per Region
Executive Transportation	2-3
Financial Services	4-6
Florists	4-6
Food Trucks	17-23
Health Insurance Brokers	2-3
Hotels	12-18 - Varies by Region
HR Outsourcing & Compliance	2-3
IT Support	2-3
Legal Services	2-3 Per Practice Area
Management Consulting	4-6
Marketing Agencies	4-6
Meeting Planners	2-3
Mental Health Apps	3-4
Office Furniture	5-9
Payroll Processing	2-3
Printing & Signage Services	4-6
Private Aviation	2-3
Promotional Products	4-6
Restaurants with Private Dining	9-15 Varies by Region
Security Services	3-5
Software Solutions	2-3 Per Software Category
Teambuilding Facilitators	4-6
Teambuilding Options	25-35 Varies by Region
Training and Development	4-6
Virtual Event Platforms	4-6

Can I update my company information or offerings after being accepted?

Absolutely. We understand that businesses evolve, and we want to ensure your profile stays accurate and relevant. You can update your information, add new offerings, or highlight recent successes at any time by reaching out to our team. We’ll make sure your listing reflects the best of what you bring to Administrative Professionals and Executives.

Reach thousands of qualified buyers with the Admin Awards Preferred Partner Program.

Faster deal flow

Higher conversion

Better clients

Become A Preferred Partner