Frequently Asked Questions: Preferred Partner Program
What is the Admin Awards Preferred Partner Program?
The Preferred Partner Program connects exceptional B2B service providers with Administrative Professionals and the Executives they support through the Preferred Partner Directory. Accessible from the main navigation of Adminawards.com, this is a directory of trusted vendors personally recommended by Admins, used by our team, or thoroughly vetted for quality, service and relevance.
How does my company become a Preferred Partner?
Preferred Partners are typically invited by Administrative Professionals who have personally used and trusted your services. If you haven’t been referred, you can apply directly. Every partner is reviewed to ensure alignment with our high standards and mission of supporting the Administrative Profession.
What are the benefits of being a Preferred Partner?
As a Preferred Partner, your brand gains year-round visibility and credibility through prominent placement on adminawards.com and exposure in our newsletters and virtual events. You’ll also connect with other high-performing B2B providers in quarterly networking sessions that serve as an extension of your sales team. Plus, you have permission to use the Admin Awards Preferred Partner icon in all your marketing, showcasing your trusted status
How does the Preferred Partner Program differ from sponsoring the Admin Awards?
Sponsorships promote your brand directly at events and through various marketing programs, while the Preferred Partner Program markets the directory itself as the trusted resource for decision-makers year-round. Sponsorships highlight your brand through tailored event programs; the Preferred Partner Program positions you as a trusted solution within the curated directory that decision-makers turn to first.
Can I be both a Preferred Partner and an Admin Awards Sponsor?
Yes! By combining both opportunities you create a powerful way to connect with the Administrative Professional community. Sponsorship brings additional visibility at our recognition events, while the Preferred Partner Program keeps you top-of-mind all year long. For sponsorship info contact Eric Trautmann at eric.trautmann@adminawards.com.
What’s the difference between a local, regional, or national Preferred Partner?
It comes down to the scope of your services:
- Local Preferred Partners serve a specific city or small geographic area.
- Regional Preferred Partners operate in a broader area, like a group of cities, a state, or a region (like the Northeast or Southwest).
- National Preferred Partners serve clients across the entire United States (and sometimes internationally).We highlight these distinctions in your listing so Administrative Professionals can easily find the right solutions for their needs—whether they’re planning something local, regional, or national.
Once you apply, we'll circle back to determine what level of participation makes the most sense for you based on your category, goals and budget - local, regional or national.
What is the application process like?
If you’ve been recommended by an Admin, you'll be asked to complete the short Preferred Partner Application so we can review your company’s information. If approved, you’ll be invited to join our Preferred Partner Resource for an annual fee, depending on which program you choose (local, regional, or national). If you’re applying independently, fill out the application and include the name of an Administrative Professional you’ve worked with to help us expedite our evaluation. We’ll review your information and follow up with our decision.
What does it cost to participate in the Preferred Partner Program?
The annual fee depends on your program level:
- One Region: $2,500
- Two Regions: $3,750
- National: $7,250
Launch Promotion: We are offering the below early bird rates for early adopters. If you apply and are selected by July 10th, you’ll lock in discounted rates for two years, ensuring consistent, affordable exposure and program benefits.
One Region: $2,250
Two Regions: $3,250
National: $6,500
Will there be opportunities for added exposure through the Preferred Partner Program in the future?
We are exploring add-on options for the future, but for now we’re focused on building the directory with the right partners. We’ll be sure to communicate additional exposure opportunities as they’re revealed—like featuring Preferred Partners in our email blasts and other promotional avenues.
How many providers are listed in each category?
We keep the Preferred Partner Resource intentionally selective to preserve the value of being listed. Most categories have a small number of trusted providers, ensuring you stand out and that buyers can confidently find the best solutions without sifting through an overwhelming list. Our goal is to balance healthy competition with exclusivity, so Administrative Professionals and Executives see these partners as the first and best choice.
The category limits and ranges listed below are based on current community demand and best practices to ensure a balanced, high-value resource for Administrative Professionals. While we strive to maintain consistency, we reserve the right to adjust category limits as needed to support the integrity, usefulness, and long-term sustainability of the program.
The category limits and ranges listed below are based on current community demand and best practices to ensure a balanced, high-value resource for Administrative Professionals. While we strive to maintain consistency, we reserve the right to adjust category limits as needed to support the integrity, usefulness, and long-term sustainability of the program.
| Category | Vendors per Category Range |
| AI Tools | No limit |
| Audio Visual Production Services | 2-3 |
| Background Screening | 2-3 |
| Bartending Services | 2-3 |
| Boardroom Management Software | 3-5 |
| Caterers | 5-6 |
| Cleaning and Facility Services | 2-3 |
| Coffee & Breakroom Service Providers | 2-3 |
| Commercial Real Estate Brokers | 2-3 |
| Compensation Consulting | 2-3 |
| Corporate Gifting | 2-3 Per Product Category |
| Corporate Housing | 2-3 |
| Corporate Travel Services | 2-3 |
| Employee Rewards and Incentive Platforms | 4-6 |
| Event Management | 3-5 |
| Event Rentals | 2-3 |
| Event Venues | 8-12 |
| Executive concierge medicine | 4-6 |
| Executive Retreats | 2-3 Per Region |
| Executive Transportation | 2-3 |
| Financial Services | 4-6 |
| Florists | 4-6 |
| Food Trucks | 17-23 |
| Health Insurance Brokers | 2-3 |
| Hotels | 12-18 - Varies by Region |
| HR Outsourcing & Compliance | 2-3 |
| IT Support | 2-3 |
| Legal Services | 2-3 Per Practice Area |
| Management Consulting | 4-6 |
| Marketing Agencies | 4-6 |
| Meeting Planners | 2-3 |
| Mental Health Apps | 3-4 |
| Office Furniture | 5-9 |
| Payroll Processing | 2-3 |
| Printing & Signage Services | 4-6 |
| Private Aviation | 2-3 |
| Promotional Products | 4-6 |
| Restaurants with Private Dining | 9-15 Varies by Region |
| Security Services | 3-5 |
| Software Solutions | 2-3 Per Software Category |
| Teambuilding Facilitators | 4-6 |
| Teambuilding Options | 25-35 Varies by Region |
| Training and Development | 4-6 |
| Virtual Event Platforms | 4-6 |
What is the Giveaway Promotion I receive as part of my participation, and what kind of giveaway should I do?
Each Preferred Partner is welcome to do one giveaway a year, which not only introduces buyers to your solutions but also enables you to collect leads for your own marketing use and future follow-up. Your giveaway will be promoted in the region(s) selected or to our national database of Admins - whichever you choose during onboarding. We recommend a giveaway valued at over $500 something that will get Administrative Professionals excited and is personally useful to them. This could be a premium gift card (Amazon, luxury retail, or a wellness experience) or a high-value product or service credit related to your offering. The key is to offer something Admins want to win and can use themselves, ensuring they’re more likely to enter and share their contact information.
Can I update my company information or offerings after being accepted?
Absolutely. We understand that businesses evolve, and we want to ensure your profile stays accurate and relevant. You can update your information, add new offerings, or highlight recent successes at any time by reaching out to our team. We’ll make sure your listing reflects the best of what you bring to Administrative Professionals and Executives.
Reach thousands of qualified buyers with the Admin Awards Preferred Partner Program.
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Faster deal flow
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Higher conversion
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Better clients