Reach thousands of qualified buyers with the Admin Awards Preferred Partner program.
Become a year-round recommended resource through the Admin Awards Preferred Partner Program. More than a listing, it's a platform that connects you with the most influential buyers in business: Administrative and Executive decision makers who control billions in annual spend.







































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You Focus On Being the Best. We'll Make Sure Everybody Knows It.
Did you know that 84% of B2B decision-makers start with a referral and those referrals are 4x more likely to convert than other leads.
Trust isn’t just nice to have, it’s your best sales strategy.
And that's what the Admin Awards Preferred Partner Program is built around. As the #1 administrative recognition platform and a powerful community of Admins and the Executives they support, we only feature solutions with a track record of excellence that have been personally recommended by Administrative Professionals, used by our team, or rigorously vetted for quality, service, and relevance.
This isn’t a directory. It’s a distinction. Participation is earned, not bought.
About Our Community of Buyers
How the Admin Awards Preferred Partner Program works
You’re Not Paying to Find an Audience. You’re Being Handed One.
The Admin Awards Preferred Partner Program features only trusted, high-performing business solutions - personally recommended by Administrative Professionals, used by our team, or carefully vetted for quality, service, and impact.
Step 1
Complete the Short Application
Whether you were referred by an Administrative Professional you work with or by the Admin Awards organization directly, the first step in the process is to complete a short application so we can learn a bit more about you.
Step 2
Book a Discovery Call
Once we review your short application, if we think we can help, we'll invite you to schedule a brief discovery call to learn more about one another and determine if we're a mutual fit. If so, we'll discuss flexible partnership options which include both flat fee and/or revenue share cost structures designed to create a genuine win-win.
Step 3
Activation
Once onboard, you’ll complete your online profile which includes an image, your logo, brief write up, company URL, and contact information for who the main point of contact will be for your organization.
Year-round Promotion as a Best-in-Class Provider
The Preferred Partner Directory is promoted year-round to our audience of decision makers through:
- Email campaigns
- The Beacon Report Newsletter
- Advisory Board meetings
- At Admins Run the World live and virtual events
- The Beacon Institute Member Learning Events
- The Admin Awards Finalist & Winners Publication
- Quarterly virtual networking events
The Preferred Partner Program is built for a 5-10x return on your investment.
It’s a true win-win: exceptional partners get affordable, targeted exposure year-round, while Administrative Professionals gain easy access to trusted, top-performing resources.
What You Receive as a
Preferred Partner...
Year-Round Promotion of Preferred Partners to Active Buyers Across Trusted Channels 👉
Permission to Use:

Benefits Designed to Drive Results
As a Preferred Partner, your company will be showcased year-round on the Preferred Partner Directory accessible from the main navigation of AdminAwards.com, visited by thousands of decision-makers every month across every major industry.
Preferred Partners will be kept top of mind among influential Advisory Board members in six regions who help shape the Admin Awards each year.
Admin Awards Info Sessions
The Preferred Partner Directory resource will be promoted to registrants who attend live or on-demand monthly Info Sessions (75-250 attendees, per session).
The Preferred Partner Directory will be kept top of mind with the right audience, with over 1.2 million annual impressions and an average engagement rate of 4-5% rated as excellent by LinkedIn.
The Preferred Partner Program will be promoted in the official post-Gala publication, distributed to decision-makers in your participating market(s) and across six regions nationwide.
One featured Partner Spotlight in The Beacon Report Monthly Newsletter - A short, engaging story about your company, or an Ask the Expert segment that showcases your subject matter expertise, which will appear with a direct link to your website.
Ready to Be a Preferred Partner?
If you're best-in-class solution that Administrative Professionals already trust - or want to be, apply now.