Reach thousands of qualified buyers with the Admin Awards Preferred Partner program.

Become a year-round recommended resource through the Admin Awards Preferred Partner Program. More than a listing, it's a platform that connects you with the most influential buyers in business: Administrative and Executive decision makers who control billions in annual spend.

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You Focus On Being the Best. We'll Make Sure Everybody Knows It.

Did you know that 84% of B2B decision-makers start with a referral and those referrals are 4x more likely to convert than other leads.

Trust isn’t just nice to have, it’s your best sales strategy.

And that's what the Admin Awards Preferred Partner Program is built around. As the #1 administrative recognition platform and a powerful community of Admins and the Executives they support, we only feature solutions with a track record of excellence that have been personally recommended by Administrative Professionals, used by our team, or rigorously vetted for quality, service, and relevance.

This isn’t a directory. It’s a distinction. Participation is earned, not bought.

About Our Community of Buyers

76%
Of our Audience is Comprised of Enterprise & Mid-Market Buyers (52% = Enterprise, 24% = Mid-Market)
100%
Of Our Audience Influences or Makes Buying Decisions for their Company.
98%
Of Admins Surveyed Reported a Preference to Support the Companies that Support the Admin Awards Mission of Public Recognition

How the Admin Awards Preferred Partner Program works

You’re Not Paying to Find an Audience. You’re Being Handed One.
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The Admin Awards Preferred Partner Program features only trusted, high-performing business solutions - personally recommended by Administrative Professionals, used by our team, or carefully vetted for quality, service, and impact.

Step 1

Complete the Short Application

Whether you were referred by an Administrative Professional you work with or by the Admin Awards organization directly, the first step in the process is to complete a short application so we can learn a bit more about you.

Step 2

Book a Discovery Call

Once we review your short application, if we think we can help, we'll invite you to schedule a brief discovery call to learn more about one another and determine if we're a mutual fit. If so, we'll discuss flexible partnership options which include both flat fee and/or revenue share cost structures designed to create a genuine win-win. 

Step 3

Activation

Once onboard, you’ll complete your online profile which includes an image, your logo, brief write up, company URL, and contact information for who the main point of contact will be for your organization. 

Year-round Promotion as a Best-in-Class Provider

The Preferred Partner Directory is promoted year-round to our audience of decision makers through:

  • Email campaigns
  • LinkedIn
  • The Beacon Report Newsletter
  • Advisory Board meetings
  • At Admins Run the World live and virtual events
  • The Beacon Institute Member Learning Events
  • The Admin Awards Finalist & Winners Publication
  • Quarterly virtual networking events

 

The Preferred Partner Program is built for a 5-10x return on your investment.

It’s a true win-win: exceptional partners get affordable, targeted exposure year-round, while Administrative Professionals gain easy access to trusted, top-performing resources.

 

What You Receive as a
Preferred Partner...

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Year-Round Promotion of Preferred Partners to Active Buyers Across Trusted Channels 👉

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Permission to Use:

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Benefits Designed to Drive Results

Inclusion on AdminAwards.com's Preferred Partner Directory
As a Preferred Partner, your company will be showcased year-round on the Preferred Partner Directory accessible from the main navigation of AdminAwards.com, visited by thousands of decision-makers every month across every major industry.
Preferred Partner Badge - Permission to proudly display the official Admin Awards Preferred Partner badge across your marketing channels, showcasing your company’s trusted alignment with the nation’s most prestigious recognition program for Administrative Professionals.
Lead Gen Promotion - Collect Leads that You Own With an Annual Giveaway - Each Preferred Partner is invited to host one giveaway per year promoted by the Admin Awards Preferred Partner Program giving you a valuable chance to collect data and follow up with warm leads from our community of buyers. (National Partner Benefit - 2 Annual Giveaways)
Advisory Board Promotion
Preferred Partners will be kept top of mind among influential Advisory Board members in six regions who help shape the Admin Awards each year.

Admin Awards Info Sessions
The Preferred Partner Directory resource will be promoted to registrants who attend live or on-demand monthly Info Sessions (75-250 attendees, per session).  

Promotion on LinkedIn
The Preferred Partner Directory will be kept top of mind with the right audience, with over 1.2 million annual impressions and an average engagement rate of 4-5% rated as excellent by LinkedIn.
Quarterly virtual networking sessions Extend your sales reach with like-minded fellow Preferred Partners working together to expand your reach and act as an extension of your sales team. 
Promotion in the Admin Awards Finalist & Winner Publication
The Preferred Partner Program will be promoted in the official post-Gala publication, distributed to decision-makers in your participating market(s) and across six regions nationwide.
Admin Awards Major Prize Program Participation - Each Preferred Partner is given an opportunity to donate a major prize for the Admin Awards in your participating markets which is another lead gen opportunity and gain visibility among a high-value audience at the Good As Gold Gala. Subject to availability.
Partner Spotlight Feature in our Newsletter
One featured Partner Spotlight in The Beacon Report Monthly Newsletter - A short, engaging story about your company,  or an Ask the Expert segment that showcases your subject matter expertise, which will appear with a direct link to your website. 
LinkedIn Feature Post - One featured LinkedIn post on both the Founder’s and the Admin Awards national channel (35K+ followers combined), giving your brand trusted exposure to a highly engaged network of Administrative Professionals and executives nationwide. (National Partner Benefit)

Ready to Be a Preferred Partner?

If you're best-in-class solution that Administrative Professionals already trust - or want to be, apply now.

Complete this short application for consideration now: