Admin Awards Preferred Partner Program

Reach thousands of qualified buyers with the Admin Awards Preferred Partner program.

Become a year-round recommended resource with the most influential buyers in business - Administrative and Executive decision makers who control billions in annual spend.

How It Works

Faster deal flow

Higher conversion

Better clients

You Focus On Being the Best. We'll Make Sure Everybody Knows It.

Did you know that 84% of B2B decision-makers start with a referral and those referrals are 4x more likely to convert than other leads.

Trust isn’t just nice to have, it’s your best sales strategy.

And that's what the Admin Awards Preferred Partner Program is built around. As the #1 administrative recognition platform and a powerful community of Admins and the Executives they support, we only feature solutions with a track record of excellence that have been personally recommended by Administrative Professionals, used by our team, or rigorously vetted for quality, service, and relevance.

This isn’t a directory. It’s a distinction. Participation is earned, not bought.

About Our Community of Buyers

76%

Of our Audience is Comprised of Enterprise & Mid-Market Buyers (52% = Enterprise, 25% = Mid-Market)

100%

Of Our Audience Influences or Makes Buying Decisions for their Company.

98%

Of Admins Surveyed Reported a Preference to Support the Companies that Support the Admin Awards Mission of Public Recognition

Apply to Become a Preferred Partner

How the Admin Awards Preferred Partner Program works

You’re Not Paying to Find an Audience. You’re Being Handed One.

The Admin Awards Preferred Partner Program features only trusted, high-performing business solutions - personally recommended by Administrative Professionals, used by our team, or carefully vetted for quality, service, and impact.

Step 1

Be Referred by an Admin or Apply

Most of our partners are invited by Administrative Professionals who have personally experienced their value. If you weren’t referred, no problem - just complete the short application.

Step 2

Acceptance & Activation

If accepted, you’ll join an exclusive group of B2B product and service providers who share your commitment to excellence. Once you apply, we'll circle back to determine what level of participation makes the most sense for you based on your category, goals and budget - local, regional or national.

Step 3

Year-round Promotion as a Best-in-Class Provider

Once you’re in, we work to keep you top of mind with the people who matter most: Administrative Professionals and the companies they support. Our low-cost marketing solution ensures your offerings are seen year-round - from prominent placement in our Preferred Partner Resource, to quarterly virtual networking events with fellow Partner companies, other top B2B providers, to spark referrals and keep your business growing.

The Preferred Partner Program is built for a 5-10x return on your investment.

It’s a true win-win: exceptional partners get affordable, targeted exposure year-round, while Administrative Professionals gain easy access to trusted, top-performing resources.

What You Receive as a
Preferred Partner...

By The Numbers: Year-Round Promotion of Preferred Partners to Active Buyers Across Trusted Channels 👉

Permission to use the Admin Awards Preferred Partner Stamp Approval.

Here's How You'll Be Promoted

Inclusion on AdminAwards.com's Preferred Partner Showcase - As a Preferred Partner, your company will be showcased year-round on AdminAwards.com, visited by 20,000+ decision-makers every month across every major industry.

Collect Leads You Own With an Annual Giveaway - Each Preferred Partner is invited to host one giveaway per year promoted by the Admin Awards Preferred Partner Program giving you a valuable chance to collect data and follow up with warm leads from our community of buyers.

The Beacon Report - Monthly promotion of the The Preferred Partner Directory to our high-engagement monthly newsletter delivered to 55,000 Administrative Professionals.

The Admin Awards Finalist & Winner Publications will promote the Preferred Partner Directory to 88,000 decision makers in six regions across the country.

Admin Awards Info Sessions - will promote Preferred Partners to - registrants who attend live or on-demand monthly Info Sessions (75-250 attendees, per session).

Advisory Boards - We'll keep Preferred Partners top of mind among influential board members in six regions who help shape the Admin Awards each year.

Promotion on LinkedIn will keep the Preferred Partner Directory top of mind with the right audience with over 1.2 million annual impressions and a track record of viral engagement.

Quarterly virtual networking sessions with like-minded B2B providers, working together to expand your reach and act as an extension of your sales team.

Ready to Be a Preferred Partner?

If you're best-in-class solution that Administrative Professionals already trust - or want to be, apply now.

Apply to Become A Preferred Partner

PRICING

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Early bird pricing and rate protection if you apply and are accepted by July 10, 2025.

ONE REGION

$2,250

Per Year
(Price Reflects $250 Discount if Application is Received by July 10 - $2,500 After)

TWO REGIONS

$3,250

Per Year
(Price Reflects $500 Discount if Application is Received by July 10 - $3,750 After)

NATIONAL

$6,500

Per Year
(Price Reflects $750 Discount if Application is Received by July 10 - $7,250 After)