Reach thousands of qualified buyers with the Admin Awards Preferred Partner program.

Become a year-round recommended resource through the Admin Awards Preferred Partner Program. More than a listing, it's a platform that connects you with the most influential buyers in business: Administrative and Executive decision makers who control billions in annual spend.

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You Focus On Being the Best. We'll Make Sure Everybody Knows It.

Did you know that 84% of B2B decision-makers start with a referral and those referrals are 4x more likely to convert than other leads.

Trust isn’t just nice to have, it’s your best sales strategy.

And that's what the Admin Awards Preferred Partner Program is built around. As the #1 administrative recognition platform and a powerful community of Admins and the Executives they support, we only feature solutions with a track record of excellence that have been personally recommended by Administrative Professionals, used by our team, or rigorously vetted for quality, service, and relevance.

This isn’t a directory. It’s a distinction. Participation is earned, not bought.

About Our Community of Buyers

76%
Of our Audience is Comprised of Enterprise & Mid-Market Buyers (52% = Enterprise, 24% = Mid-Market)
100%
Of Our Audience Influences or Makes Buying Decisions for their Company.
98%
Of Admins Surveyed Reported a Preference to Support the Companies that Support the Admin Awards Mission of Public Recognition

How the Admin Awards Preferred Partner Program works

You’re Not Paying to Find an Audience. You’re Being Handed One.
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The Admin Awards Preferred Partner Program features only trusted, high-performing business solutions - personally recommended by Administrative Professionals, used by our team, or carefully vetted for quality, service, and impact.

Step 1

Complete the Short Application

Whether you were referred by an Administrative Professional you work with or by the Admin Awards organization directly, the first step in the process is to complete a short application so we can learn a bit more about you.

Step 2

Book a Discovery Call

Once we review your short application, if we think we can help, we'll invite you to schedule a brief discovery call to learn more about one another and determine if we're a mutual fit. 

Step 3

Activation

Once onboard, you’ll complete your online profile which includes an image, your logo, brief write up, company URL, and contact information for who the main point of contact will be for your organization. 

Year-round Promotion as a Best-in-Class Provider

The Preferred Partner Directory is promoted year-round to our audience of decision makers through:

  • Email campaigns
  • LinkedIn
  • The Beacon Report Newsletter
  • Advisory Board meetings
  • At Admins Run the World live and virtual events
  • The Beacon Institute Member Learning Events
  • The Admin Awards Finalist & Winners Publication
  • Quarterly virtual networking events

 

The Preferred Partner Program is built for a 5-10x return on your investment.

It’s a true win-win: exceptional partners get affordable, targeted exposure year-round, while Administrative Professionals gain easy access to trusted, top-performing resources.

 

Marketing Benefits That Deliver All Year Long
Preferred Partner Program Overview

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Year-Round Promotion of Preferred Partners to Active Buyers Across Trusted Channels 👉

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Permission to Use:

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Benefits Designed to Drive Results

The Admin Awards Preferred Partner Program is a cost-effective entry point into the Admin Awards ecosystem, offering ongoing visibility, lead-generation opportunities, and trusted alignment with the Administrative Profession’s highest honor.

Key Benefits Include:

  • Year-Round Visibility
    Your company is featured on the Preferred Partner Directory at AdminAwards.com and recognized as a supporter of the Admin Awards, alongside our corporate sponsors - reinforcing your credibility with Administrative decision-makers.

  • Lead Generation Opportunities
    Partners are invited to participate in community-wide giveaway promotions throughout the year, designed to drive engagement and deliver qualified leads you own.

  • Professional Networking
    Connect quarterly with fellow Preferred Partners through virtual sessions that encourage collaboration, shared insights, and referral opportunities.

  • Multi-Channel Promotion
    The Preferred Partner Directory is promoted year-round through Admin Awards events, newsletters, and social media reaching thousands of Administrative Professionals and executives nationwide.

  • Brand Alignment
    Receive the official Preferred Partner Badge for use across your marketing channels, signaling your company’s trusted partnership with the nation’s premier recognition program for Administrative Professionals.

Ready to Be a Preferred Partner?

If you're best-in-class solution that Administrative Professionals already trust - or want to be, apply now.

Complete this short application for consideration now: